Raylu Launches Official Affinity Integration to Bring AI-Powered Sourcing to Private Market Investors

Product Update

Today, Raylu, the leading AI platform for private market investors, announced its official integration with Affinity, the relationship intelligence CRM trusted by thousands of investment firms globally. The integration connects Raylu’s AI agents directly with Affinity so PE and VC teams can automate market mapping, research, and outreach while keeping workflows in their CRM.

With Raylu’s AI-powered market mapping, company research, and outreach automation integrated with Affinity’s industry-leading CRM, investors can now:

Work directly inside Affinity company records — instantly see whether an entity already exists in Affinity, or add it with one click.
Pull CRM fields and leverage AI to summarize key insights — e.g., revenue and other “fleshed-out” fields — with the option to customize what Raylu writes (relationship summary, investment thesis, next steps).
Maintain full provenance for every AI column — each field includes citations; click to view the exact Affinity entity/file/record the insight came from.
Standardize data structure across teams — configure which CRM fields Raylu surfaces and how they’re formatted inside Affinity.

The integration’s first use case is an integrated workflow that lets investors identify niche markets in Raylu, enrich them with AI-generated insights, and seamlessly push curated company lists into Affinity to manage and track outreach. This allows deal teams to dramatically increase sourcing efficiency while maintaining the relationship context they already rely on in Affinity.

“Our mission at Raylu has always been to give private market investors the speed and leverage of an AI-powered associate,” said Ali Dastjerdi, Co-Founder & CEO of Raylu. “Integrating with Affinity means our customers can now run their entire sourcing engine — from market mapping to outreach — in one place, saving hours of manual work and surfacing more proprietary opportunities.”

The integration is already being adopted by leading growth equity and private equity funds. Early users are leveraging the integration to accelerate thematic sourcing, enrich pipeline opportunities, and automate outreach campaigns — all while keeping data and workflows centralized in Affinity.

For more information about the integration or to schedule a demo, contact [email protected].

About Raylu
Raylu is the leading AI platform for private market investors, built by former Insight Partners investors. Its AI agents act as a “frontline analyst in a box,” automating market map creation, company research, and personalized outreach. Raylu helps private equity and growth funds source proprietary opportunities faster, cut research hours, and scale deal flow. Learn more at https://raylu.ai.

About Affinity
Affinity is the relationship intelligence CRM platform trusted by over 2,500 investment firms worldwide. By leveraging relationship data and AI, Affinity helps dealmakers find, manage, and close more deals. The platform integrates with email, calendar, and third-party data providers to deliver a complete picture of networks and deal pipelines. Learn more at https://affinity.co.